SEO Content Writing

Even the best laid plans can’t come to fruition without the hard work and attention to detail that makes investing in personas, customer journey mapping and audience research worthwhile in the first place.

It’s also why I generally do not perform a single keystroke until I understand not only the personas I need to help but also the precise ways I can help them at every stage of the journey.

So, when I suggest a topic that has little or nothing to do with your core business model, remember that I’m playing a long game to convert that one person into a customer.

Keyword Research

If I write it they will come. Those days are over. R.I.P. Not only that, the days of artificially stuffing “code” words into a blog post in order to get Google ‘s attention, is less effective than it ever was.

That means we actually have to publish good content with purpose and respect for people, not algorithms.

My Approach to Keyword Research

Think back to the personas and journeys we invested in. What were the goals, challenges or pain points we identified for a prospect just starting his search? What kinds of long-tail search terms is he hammering into google?

Is anyone there for him with an answer? If so, can we give him an even better experience? This is the type of audience-centric keyword research I will always steer toward.

Looking forward to chatting.