Way Beyond Page Views

Content marketers love talking about vanity metrics like page views, time on page, or pages per session. Here’s the thing, metrics like this don’t actually mean anything to your bottom line.

So, when I talk to you about content analytics, we’ll explore the actual path to conversion as can be attributed to our content marketing efforts. We’ll look for areas of improvement. We’ll try new techniques. And, we’ll measure it all along the way.

Let’s talk!