I have a choice. The work I do can make a person’s day better; or it can make a person’s day worse.

And here’s what I’ve learned in more than 13 years of experience in the content marketing, advertising and sales promotion “game.”

When content seeks to be helpful, interesting or entertaining, it makes a stronger – more positive – impact on the people who could one day become your next enthusiastic customer or brand ambassador. Now is the time to help, not to sell.

Great. But what does this have to do with audience research for content marketing?

Remember my choice at the top of this page? Making a person’s day better – rather than worse – will always be the type of content that supports your organization’s goals. Always.

Audience research gives me the data I need to be helpful and it allows me to be more targeted and more strategic with your content marketing investments.

Want to learn more about my approach?